Home Improvement Contractor - Licensed Contractors

What are the typical hobbies and interests of an architect and/or commercial general contractor?

I am interested in marketing a service to architects and commercial general contractors and want to run a 30-45 second commercial on cable TV. I went to ArchitecturalDigest.com and found the following demographics for its readers: Median Age: 47.7 Median HHI: $93,931 Male/Female: 41/59 Male Female Median Age: 46.2 / 48.9 Median HHI: $98,411 / $90,478 Can anyone tell me what typical hobbies and interests appeal to architects and commercial general contractors that tie-into the general demographics above? Is there a cable TV show which they would typically watch? A genre of music they typically like to listen to? Type of food they eat? Car they drive? Clothes they wear? General consumer products they may purchase? Any help would be appreciated.

Public Comments

1. My dad is a general contractor. He doesn't watch any TV other than news every now and then. He listens to classical music (Andre Reiu type). He loves German food. He drives a new big Ford F350 diesel pickup. He wears Levi jeans and button-up checked shirts (think Tool-time with Tim Allen). He buys hardly anything but tools and construction equipment. His hobbies are woodworking and little (around the house) projects. Hope this helps.
2. ask them directly, try this link... http://architectsmanila.bravehost.com/ contact numbers & email within the site